URA LTPR “Space for Our Dreams” Public Exhibition

As part of the Long-Term Plan Review (LTPR), the Urban Redevelopment Authority (URA) reached out to more than 15,000 Singaporeans over a one-year period. Many of them shared their aspirations and hopes for Singapore’s future, which helped shape the planning strategies to guide Singapore’s development over the next 50 years and beyond. Presented under seven pillars representing elements of Singapore’s future urban environment – Live, Work, Play, Move, Cherish, Steward and Sustain – they were encapsulated in the “Space for Our Dreams” exhibition at The URA Centre and roving exhibitions in the heartlands from June to August 2022.

Here are some of my contributions, under the guidance of the Couple team:

People Illustrations

To create the illustrations specific to the Cherish theme (Key Message 3), as well as the generic set of people that will be used across the other themes.

Layout of the illustrations and a snippet of the animation for the Cherish (Key Message 3) screen

Rest of the pages from the Cherish (Key Message 3) screen

People illustrations, specific to the Cherish theme

Generic set of the people illustrations in a smaller scale for the rest of the themes, some specific for the Live, Play and Move themes

People illustrations in use for the Live (Key Message 2) screen

Animated Screens

As the key messages of each theme are presented on screens, I got the opportunity to work on the motion graphics for the Live, Cherish and Work themes, as well as the introduction to each theme.

Animated screens for the Work theme (L: Key Message 1; R: Introduction)

Motion graphics for the Work (Key Message 1) screen

Motion graphics for the Live (Key Message 3) screen

Coloured bars at the bottom act as a timeline to prompt the visitors about the duration of different parts of the key messages.

Introduction to the Cherish theme

Top view of the Work theme, featuring Key Message 1 (bottom) and What-If panel (top)

What-If Static Panels

Tasked with the layout design of the What-If static panels, which feature the perspectives of industry practitioners imagining the possibilities of Singapore's future.

Static panels of all seven themes

Roving Exhibition Panel Stickers

Whilst the main exhibition was ongoing at The URA Centre, I was tasked to design the vertical and horizontal panel stickers for the roving exhibition, which was brought to several locations islandwide.

Causeway Point @ Woodlands

HDB Hub @ Toa Payoh

Our Tampines Hub

Westgate @ Jurong East

Vertical panel stickers for Live

Horizontal panel sticker for Cherish

E-Brochures

Lastly, I was also in charge of the e-brochure design, inclusive of typesetting for the four languages of Singapore (English, Chinese, Malay and Tamil).

Client: Urban Redevelopment Authority (URA)

Done at: Couple

Role: Designer