The Concept:
Making Our Mark
Sembcorp transforms communities with its urban developments, making an indelible difference to the lives of the locals. It is an important and meaningful endeavour, which sparked the inspiration for the title of this lookbook, “Making Our Mark”.
“Our” is chosen to imply a shared ownership of the development's success between Sembcorp and the target audience. The target audience then has the power to make a mark through partnership with Sembcorp.
We want to empower the reader to be the difference. When the reader holds the book in his hand, he is in a position to make a mark – his hands would be on the book where the thumbprint is located.
A contour line is a line on a topographical map that connects places of equal elevation. We use the concept of connecting places of equal elevation to represent how Sembcorp expects their business partners to share the same values of conducting business legally, fairly, honestly and with integrity.
There are 7 contour lines, each representing one line in the brand manifesto. Resembling ripples, the contour lines also represent the far-reaching effects of Sembcorp's developments in transforming communities and lives.
Client: Sembcorp Development
Done at: Splash Productions
Role: Designer
