The Concept:
#PlayOutside
As much as social media might be considered ‘play’ to our target audience, it is not the same as getting outside and having fun by doing real activities. To entice them to sign up for the course, design elements mimicking social media apps and the old-school pixel art style is used to remind how they actually look like playing outside like they used to before the age of social media, instead of just living vicariously on screens.
Client: Outward Bound Singapore (OBS)
Done at: Splash Productions
Role: Designer
